Hello, I'm Haris Copelj
Brand & Campaign
Marketing
Specialist
10+ years of full-ownership marketing — paid social strategy, creative direction, web design, and consumer research. Real numbers. No agency.
10+ years of full-ownership marketing — paid social strategy, creative direction, web design, and consumer research. Real numbers. No agency.
End-to-end Meta Ads management — audience segmentation, A/B testing, budget optimisation. 325 campaigns, $10,800+ in spend, $2.10 avg. cost per lead.
Building campaigns that look and sound like a real brand — copy, visuals, and concept all developed in-house. Full creative ownership from brief to final asset.
Modern websites built with AI-assisted tools — strategy, design, and delivery end-to-end. Advanced AI user across ChatGPT, Claude, Midjourney, and Gemini.
Most marketers talk about creative direction. I'm the one who actually makes it — the copy, the visual, the concept — until it looks and sounds exactly right.
For 10+ years I've been the sole marketing function for an established coaching business. No agency. No team. Just full ownership of everything from campaign strategy to the creative running inside it — achieving a $2.10 average cost per lead, 58% below the regional benchmark.
Beyond paid social, I build websites using AI-assisted workflows, produce commercial photography, and conduct academic-level consumer research. I bring the full stack — strategy, creative, execution, and analysis.
Based in Sarajevo. C2 English. German advancing (B1 speaking, C1 passive).
Using AI as a production tool, not just a research assistant — systematically integrating multiple AI tools into real workflows for campaign ideation, copywriting, visual generation, and full website development.
My Master's thesis went beyond academic analysis — producing actionable segmentation and positioning insights for brands targeting two of the most commercially important consumer cohorts in Europe today.
Direct implications for how brands should allocate creative effort, structure campaigns, and position differently for Gen Z and Millennial audiences.
Seeking Brand Manager, Campaign Manager, or Performance Marketing roles across Europe. Remote-first or with relocation.
